The "ice bucket challenge" has been remarkably uncontroversial as many campuses have embraced it, but not at Ohio University. President Roderick McDavis participated and -- as many presidents have -- challenged his student body president. But Megan Marzec, president of the Student Senate, responded by making a video in which she poured fake blood on herself after demanding that the university end links to Israel and sell any stocks in companies that do business in Israel, The Athens News reported. The Student Senate has apologized for the video.